How well are you doing in your SEO? Every digital marketing professional needs to
do their timely SEO analysis in order to tweak their content marketing
strategies accordingly. There are several SEO tools and in this blog post, I am
attempting to list all the FREE SEO Tools that can help you become a good SEO
professional. The ideal analytical tool should be able to see the performance of off-
page factors like link-building and social media engagements. With these analytical
tools, you can understand how visitors and search engines are grading your website.
Let us explore 20 SEO tools in this article:
List of Top 20 Free Digital Marketing Tools
#1. Google Analytics
Google Analytics is a free tool that helps you to track visitors behavior on the site.
This SEO tool helps you to track which webpage is performing well on a monthly
basis and which keywords are boosting website traffic. By using this tool, you will be
able to develop a new digital marketing strategy or improvise on the existing
strategy. It will also enable you to decide on distributing your monthly budget to the
top performing digital marketing channel. Thereby achieve the ROI. This free tool is
useful for you to make a comparison of the current figures with the historical data to
help you analyze the impact of your digital marketing strategies implemented in the
past.
There are several metrics available in this tool that provides valuable figures on the
website traffic flow and lets you know of which areas to make changes. There are
many important metrics that you can use for your website analysis. Here are the top
10 metrics that you should use daily for your website analysis.
Visitor Conversions – Google Analytics tool allows you to set a conversion
metric that helps you to analyze how your website is performing so as to see a new
visitor returning to your website after that visitor’s first visit. This metric gives you an
idea of what triggered a visitor to come back to your website again. You will be able to determine the reason that a visitor spent a long time browsing your website. So
that you can make some required changes on the User Interface on your website.
This helps you to see an improved time spent by the returning visitor and a possible
conversion happening for your business. The conversion metrics is an ideal base for
you to analyze the visitor’s behavior coming to your website through various digital
marketing channels.
Traffic Source – You receive website traffic data on a monthly basis in Google
Analytics. But you would like to know through which source that the visitors have
come to your website. In this metric, you get a breakdown of which digital marketing
channel has contributed the most for the traffic out of the overall website traffic
received for a particular period. This metric lets you decide on whether or not to
increase the budget for ad words campaign, work on adding competitive keywords
and removing non-performing keywords for your SEO campaign and looking at ways
to improve your social media shares for every post that you publish on Facebook,
Twitter, Linkedin and Instagram. Within this metric, there are secondary dimensions
like behavior, acquisition, custom variables and more where you can get an idea
from which location, devices used, landing pages and the exit page visited by the to determine the reason that a visitor spent a long time browsing your website. So
that you can make some required changes on the User Interface on your website.
This helps you to see an improved time spent by the returning visitor and a possible
conversion happening for your business. The conversion metrics is an ideal base for
you to analyze the visitor’s behavior coming to your website through various digital
marketing channels.
Traffic Source – You receive website traffic data on a monthly basis in Google
Analytics. But you would like to know through which source that the visitors have
come to your website. In this metric, you get a breakdown of which digital marketing
channel has contributed the most for the traffic out of the overall website traffic
received for a particular period. This metric lets you decide on whether or not to
increase the budget for ad words campaign, work on adding competitive keywords
and removing non-performing keywords for your SEO campaign and looking at ways
to improve your social media shares for every post that you publish on Facebook,
Twitter, Linkedin and Instagram. Within this metric, there are secondary dimensions
like behavior, acquisition, custom variables and more where you can get an idea
from which location, devices used, landing pages and the exit page visited by the
user.
Tracking Active Users – In the Audience section of the Google Analytics tool,
we have the active users section. Now, you would not like to be a ‘One Time
Wonder’ would you? In other words, you just don’t want to see your website hitting
the magic number of visitors browsing your website just for a day and not returning
back later. That is why this metrics comes into the picture. It gives you an idea as to
how much percentage of visitors land at your website more than once over a
selected period of time.
Behavior Flow – Many visitors come to your website through a landing page. But
there might be a tendency to bounce away from the website after spending some
time on a particular page. It is important to identify the reasons why a visitor is not
willing to navigate to other web pages before they go to the purchasing cart. This can
be analyzed in the behavior flow of the Google Analytics tool. This metrics shows
which are the low performing pages. So that you will be able to modify that particular
page and make it more user-friendly.
Goals Setting – Google Analytics tool allows you to set your digital marketing
goals for every month. This can be done by defining a goal in terms of users visiting
the ‘Thank You’ page or by visiting a particular product or service page. You can set
a Goal by going to settings and click on to the Goals section. You should set up the
parameters and give the landing page along with the UTM code. This would enable
Google to identify through which campaign a visitor has landed to your website. This
metrics gives you an idea as to which particular digital marketing campaign is
working for you.
Real Time – This is one of the metrics where you can track live of the number of
visitors browsing through your website at the given time. Also can trace from which
location are they visiting and also through the traffic source.
Bounce Rate – From an optimization point of view, Bounce Rate is one of the
important metrics in determining how long a user is spending in your website. As per
the SEO best practices, if the bounce rate is 42% or less than that means the
website is doing well. Otherwise, the website needs an overhaul by improving the
loading time, better user experience and quality content. So that a visitor spends
more time in the website. In Google Analytics tool, you will be able to check out
which pages or blog posts are receiving more bounce rate.
Search Console – In 2016, Google had integrated its Google Search Console
(previously called Webmaster) with its Google Analytics. In this metrics, you can
analyze the top performing landing pages, along with the device used to visit your
website and also the keyword used. This metrics enables you to get an idea how
your website is performing in the organic search result.
Average Session Duration – From your website’s relevancy perspective, a
session metrics is one of the key indicator of how good your website is for a visitor. If
a visitor spends longer time and navigates to different pages then that means the
website is relevant to the user where he is able to get the information that he is
looking for and also there should be a call to action button. So that it becomes easier
for the visitor to purchase your product or service.
Page Views – In Google Analytics, this is probably one of the most important
metrics that needs to be followed. This metrics shows the top performing web pages
with the most number of views. This helps you in optimizing the low performing pages by either adding the right keywords for the title tags and meta description or
by modifying the web page all together. So that it becomes user friendly and more
time will be spent by the user.
#2. Google Search Console
While Google Analytics provides you the numbers, Google Search Console will also
give you great insights into people who search for the website and how Google
interprets your website. It tells the indexability and crawlability of your website and
search position and visibility.
#3 Google Page Speeds Insights
This is a great tool to check the page loading speed of your website. This is another
major factor that affects your ranking by the search engines. You can check the
speed against the industry standards and best practices.
#4 Hubspot’s Website Grader
This tool provides personalized inputs on SEO audit. It will tell you how much you
need to optimize to get the best traffic, conversion, leads,and revenue. It analyses the performance of your website, how mobile-friendly it is, how much humans and
bots understand your site and the security.
#5 Seoptimer
This tool reviews the website and provides a full report in PDF format. It also audits
sub-pages and provides a report. The tool also offers suggestions about how you
can improve the website for ranking.
The SEOptimer has the following metrics for your website analysis: HTML header,
Body Content, Links, Sitemaps, Website Usability, and Page Speed. These are the
indicators of your website’s SEO that lets you know the number of characters that
you have included in the title tags, the keyword consistency in your on-page content, content density, alt tags for images, the number of backlinks and the sitemap
structure that your website has. This tool gives you an overall idea of where the
website stands in both On-Page and Off-Page SEO structure.
#6 ScreamingFrog
This is a free crawling tool. It will check 500 pages or URL and provide a report.This
SEO Tool gives you a comprehensive detail about all of your website’s URL by
providing report on pages that have duplicate content issues, those with both www
and non-www version of the website live, URLs that have underscore or mixed cases
and so on. From a technical SEO perspective this tool helps a webmaster in
addressing the SEO issues and takes the necessary measures to ensure that the
website is SEO compliant.
#7 SEO Ranking Website Audit
This tool is available for 15 days free of cost. It finds out errors on more than 6 dozen
parameters including domain overview, image optimization, link data analysis,
mobile friendliness, keyword grouping, competitor SEO etc.
#8 Found’s SEO Audit Tool
This tool provides an audit report on three major sections viz. technical reports,
content-based issues,and analysis of external links.
#9 Lipperhey
They have both free and paid packages. A free package is an ideal tool for SEO
analysis offering reports on web analytics, real-time page per page optimization,
website load time etc.
#10 Web Gnomes
This is a comprehensive SEO inspection tool giving you reports on most important
20 on-page parameters. On-Pages parameters include: sitemaps presence, content
structure, title tags and meta description, html markup, and URL structure. You get
the website analysis report in the downloadable format.
#11 Dareboost
This tool provides an actionable report on SEO errors that can be understood easily
and repaired. It analyses data that improves web load speed and quality.
#12 SEO Workers
An important tool giving you analysis on the length and relevance of title tag,
description meta tag, keywords and keywords meta tag and robots meta tag
directives. It analyses how the page is displayed within search engine results.
The noticeable difference between this SEO Tool and the other tool is that:
• It has the Google webmaster help video featuring Matt Cutts for every SEO parameters for
your website analysis.
#13 Raven Site Auditor
This tool is best for a single small business where you can audit 50 pages per month
free of cost. It will analyze the total health of your website.
#14 Varvy SEO Tool
This is an in-depth SEO analyzer which analyzes Googlebot access, mobile
devices,and security accessibility. The unique feature of this tool is that it analyzes
images to let you know if you need to improve the images.
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1 Comments
Great work bhai
ReplyDeleteReally need very much knowledge keep it up
Mohan